Strategy.
Expert in building compelling audience profiles and positioning
Briefing agencies and in-house teams for creative excellence
Channel strategy and digital innovation
Creative Leadership
Organisational frameworks
Who is the audience, what channels are they on, how do they like to be spoken to? From brand strategy, tone of voice guides, marketing calendars, seasonal spikes and always-on content, I will provide you with the strategic thinking and toolkits you need to refresh or kickstart your brand marketing communications.
Stories.
Market orientation and obsession with the consumer
Content series for organic & paid
Creative & product copy
Team structure & hiring
Got something to say but not sure how or where to say it? I will unearth the stories behind your sales across store, OOH, dot com, social channels, CRM, print and more. Using analytics and data, I can bring your products closer to the heart and mind of your customer segments.
Skills.
Audience positioning and profiling
Consumer journies across all touchpoints
Leadership and organisational structures to drive efficiences and creative excellence.
I believe that great “content” should never sit in the corner. Ensure that your budgets stretch further with content that resonates for longer. Between Google, our phones and that good old post box, content has the power to drive loyalty, awareness and reach.
