“By only marketing the attributes of your product, you will generate lacklustre results. If you want the consumer to remember your product, they must be engaged and impassioned.”
Harvard Business School professor Gerald Zaltman
Engage & Impassion.
Brands can no longer rely on customers dropping what they are doing, and taking on new products, services or experiences just because they are told to by a TVC. Consumers now expect brands to offer emotional value, and fit into their own lives, passions and aspirations.
Purchases are made subconsciously while standing at the bus stop, and sitting at the kitchen table while waiting for the kettle to boil. They happen at during a 3am wake-up, and 9pm in front of Netflix.
An &Rand creative marketing strategy will enable your brand live in the heartland of your customer. Get in touch to find out how we can help you.